Taxi industry and taxi drivers in particular all over the world are fighting for existence with big companies coming into the fray and offering them a great deal of competition. The fact is that these corporates are successful not because they have lower fares or an app but because they provide better customer service. Taxis are hired not just by individuals but by corporates, event planners, etc. who want transport for their clients. You may form a global cab aggregator like https://yourstory.com/2017/05/global-cab-aggregators/, but what is essential is to understand the importance of customer service and work towards making the customers happy.
When you are out to market your taxi service, customer service is one of the primary ingredients. When you provide excellent service to your customers, they are more likely to be loyal to your business. The idea of going the extra mile regarding keeping customers happy is that they no longer just look at the product or service standpoint alone but look at additional elements of service they get. In case of a taxi service, they look at the kind of greeting they receive when they are picked and dropped to the prompt response to the complaint you register with them.
Taxi drivers should welcome any customer feedback they get from customers, good or bad. Once you get them, you should act on it if the customers say you are lacking in service or address any shortfalls that they point out. The customers are also empowered when you ask for their opinion of the service, and thus there is transparency between you and your client which will be appreciated.
Taxi service is one which thrives on referrals, but many do not use it to the fullest. How do you keep them happy? You can provide discounts and offers that will bring the customers back to your business and also get you referrals. As per a study conducted, it was found that an average person will have at least 25 people in their contact list and that person can become your potential client provided this person is happy with your work. So, when a person uses your taxi service, there are chances of getting many referrals.
Advertising about excellent customer service is not a new marketing strategy, it is being printed on flyers and business cards for long. But now with internet available to everyone, everywhere, you should practice what is written on the flyers. There are many apps and websites where the quality of your service will be discussed, and you do not want negative comments from customers who will hurt your business. So the quality of customer service from your driver is critical for you to keep them as your clients and also to get new ones.
Customers these days have a lot of options regarding which taxi service to use and hence it is critical that you provide the best customer service at all times. To make yourself competitive and to be ahead of them, you should also help your customers show others how happy they are with your service through various marketing strategies.